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IPRA
Case Study

PANDORA #WhatDoYouLove

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Introducing Pandora’s AU 2019 collection and the new campaign message #WhatDoYouLove with a special event in Kozmonot Bomonti.

 

Asked our guests #WhatDoYouLove and famous illustrator Murat Kalkavan doodled them on a special wall.

GLOBAL WELLNESS DAY Spreads Around The World

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Global Wellness Day, established in Turkey as the “first” day dedicated to living well, was celebrated for the 8th time in more than 150 countries at 7000 different locations with different events.

 

We held 2019 GWD Turkey celebrations in Sevgi Beach, KuÅŸadası. 6.000 people came together and said “Yes” to living well.

Atlasglobal Flies!

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We have  launched Atlasglobal Airlines’ eagerly awaited new cabin uniform with a special fashion show.

 

The fashion show, which featured Best Model of The World Winner Iman Casablanca and Atlasglobal cabin attendants attracted a lot of attention from celebrities and the press.

We have Launched Pınar Frii, Turkey’s First Vegan Certified Fizzy Drink 

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Pınar Su, one of the most established brands in Turkey, has been transformed into Pınar Water and Beverage.

 

We have launched ‘’Turkey’s first vegan certified fizzy drink Pınar Frii’’ with a special event. We have attracted the attention of the business and economy media to the event, which took place at Sakıp Sabancı Museum.

Mehry Mu x Divarese

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Developed and directed Mehry Mu x Divarese project.

 

Mehry Mu’s stylish designs and Divarese’s strong Italian heritage came together in the collections for AW18-19 and SS19. Organized launch events that matches the DNA of the collections

Denmark Children’s Festival is 3 Years Old!

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Every year, we make “Denmark Children’s Festival” organization with Consulate General of Denmark on the subject of  “UN Sustainable Development Goals” .This year event held in DarüÅŸÅŸafaka Education Instutitions and  Turkish /Danish model Tülin Åžahin  joined us.  Workshops and events helped the development of children’ skills and creativity.

Anniversary of Memories

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Portraits of Gülfem Kessler emphasize our  values in the past and related emotions. After the exhibitions in New York and Den Haag we brought  together the art-lovers, media and influencer to experience the solo exhibition of Kessler.

Let’s Get Crackin’ at SOTA Alaçatı!

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We have introduced a new concept for SOTA Alaçatı, where Alaçatı’s only live shellseafood is served. We all get crackin’ with the press and influencers all season.

Reflect your style with PANDORA Reflexions!

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Proudly presenting our digital contest project for PANDORA Reflexions collection.

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Participants solved a special style quiz and discovered their true style at pandora.net with the matching jewellery tips and joined the contest for the big prize.

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We shot 3 different style videos and photos with Burcu Esmersoy: Romantic/Minimal/Glam PANDORA Reflexions digital contest and our collaboration with Burcu Esmersoy became the highlight of October.

PANDORA’nın Zarafeti

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Spago Ä°stanbul’da dergilerin genel yayın yönetmenleri, yazı iÅŸleri müdürleri ve moda editörlerine özel gerçekleÅŸtirdiÄŸimiz öÄŸle yemeÄŸinde PANDORA’nın yeni kolekiyonu Purely PANDORA’yı tanıttık. Koleksiyonun kilit noktası olan sadelik ve zarafet, Spago’nun görkemli manzarası ile buluÅŸtu.

Design Week Turkey x prfit 

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Design Week Turkey was a busy 5 days filled with lots of news and attractions. It was wonderful to work hand in hand with Goodnewsistanbul - Aylin Sayek.

There was great interest for our 3 different panels with 3 different moderators.   We had a lovely time with our speakers and moderators.

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 Moderators:
Marie Claire Maison Chief Editor - Fulya Bozkurt

Senograf - Ceyda Balaban

Vogue Türkiye Editor - Zeynep Yapar


Speakers:

Koton - Creative Director,  Isham Sardouk
Mavi - Design Director,  Güney Oktar
Zeynep Tosun

Manu Atelier - Merve & Beste Manasır

Yunus & Eliza - Yunus Ascott & Eliza Higginbottom
Kısmet By Milka  - Milka KaraaÄŸaçlı

Chasing Italian Marks In Pera With Turgay Tuna

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We have organized a tour with Divarese to the extent of Fest Travel. Divarese has their roots in the 1870’s Italy.

 

We walked around Pera and discovered the buildings that have Italian marks. We learned the Italian stories of culturally rich Pera. It was a very informative and entertaining walk both for us and our guests from the press.

Exceptional Global Wellness Day Celebration

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We have brought together the founder of Global Wellness Day Belgin Aksoy with the press before the celebration of GWD on 9th of June. The participation was highly satisfying. Belgin Aksoy made a presentation about GWD and how it started as an idea. It was a well informative yet inspiring event.

The GWD idea was born in Turkey, now it is a celebration around the world. So we cherished GWD where it has officially started: Sapanca Richmond Nua Wellness and Spa.

Swissôtel The Bosphorus, Chalet season opening was a great hit 

 

Swissôtel The Bosphorus’s renowned restaurant Chalet, which is situated in a 100 year old classic wooden cottage brought from Switzerland, makes its customers feel that they are on a mountaintop with its authentic decoration and warm atmosphere.

Celebrated BRITA and Pınar Altuğ Atacan collaboration at Hudson İstanbul

 

BRITA’s Marketing Director Işıl Buldur and celebrity Pınar AltuÄŸ Atacan hosted the event with creative drink and detox tea recipes and various presentation techniques.

We carry on working with Tazedirekt !

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Our video is now ready!

We Met For The New Generation Education Model: 
LEGO ® Education 

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Our event was a success with celebrities, bloggers and the press attending with their children.

Parents were informed about LEGO Education new models while children experienced the playful hands-on learning.

We Celebrate Bodrum!

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Kempinski Bodrum Barbaros Bay hosted a special event under the guidance of celebrity tour guide Saffet Emre Tonguc and we introduced our celebrity, journalist, blogger guests to a secret enchanted Bodrum, including historical places.

 

prfit had a unique experience with Yonca Ebuziyya, Yelda Ä°pekli, Özlem Güsar, Jülide AteÅŸ Ä°skeçeli, Emre Ä°skeçeli and Sinem Bayer…

#oyshopressday EXCITEMENT

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We shared Oysho’s first excitement in Turkey!

Executed Oysho’s first event in Turkey together.

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​We gathered at Cezayir Istanbul for their Fall/Winter 17-18 collection launch.

Mothers from the Heart of Fathers

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This Mother’s Day we have decided to launch a different project with Marks & Spencer - “Mothers from the Heart of Fathers” and listened to fathers and sons.


Our guests were Kerem Alışık, Yağmur Atacan and Burak Kut.

Kerem Alışık put tears when he was talking about his mother Çolphan Ä°lhan. “She was an incredible woman, unbeatable warrior, super mom and fantastic business woman. She was always close to her family and had an incredible bond with me. When I was a little child I begged her to give me her arm, so I can have a piece of her with me all day at school.
I remembered those days at her graveyard and made the same request before burying her.”

Gathered for Beauty!

 

Introduced Thermage CPT, one of the most preferred medical aesthetic method around the world, at Müzedechanga with participation of celebrities, such as Deniz Akkaya, Tuba Ünsal, Gül Gölge Saygı, AyÅŸe KucuroÄŸlu, Pınar Hotiç, Merih Turan, Dr. Cansen Yeni, Gamze Cizreli.

Lived the nature in the middle of the city!

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Did you know that Swissôtel The Bosphorus Ä°stanbul, located in the heart of Istanbul, has a a wonderful grove around it called Sultan Korusu?


Today we had our jogging and yoga in nature and then moved on to the Pürovel Spa & Sport and opened the pool season with a refreshing swim.

Not to mention the bbq party we had at Chalet’s garden!

Celebrated March 8 Women’s Day with super women!

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Our most recent guest for the regular Marks & Spencer talks was the renowned journalist Ayse Arman.


We were together with many productive, working, contentious women.

 

We were inspired from women and we gave power to women.

Marks & Spencer celebrated its 90th anniversary in lingerie

 

We gathered at Swissotel The Bosphorus to celebrate Marks & Spencer’s 90th anniversary for its lingerie line.

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90 years of lingerie knowledge was shared with the guests with an unforgettable fashion show.

Istanbul and Jazz

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We were thrilled to be a part of the opening of the legendary Jazz joint Les Ambassadeurs Bar at Swissôtel The Bosphorus with Kerem Görsev Trio concert.


The concert series ‘Ambassadors of Jazz Music are in Town’ were a great hit.

Gathered ASICS, coffee and music together!

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ASICS n’ Blend, a great gathering of city’s indispensable ASICS, coffee and music.

 

“Kalben” performed live while ASICS introduced the latest sneaker models while the guests enjoyed the smell and the aromas of coffee.

Never experienced Bebek like this!

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CASHMEREINLOVE hosted a special event under the guidance of Saffet Emre Tonguc and we introduced our fashion celebrity guests to a secret enchanted Bebek, including streets and buildings they have never been to.

Defne Ongun MüminoÄŸlu was at Marks & Spencer  and captured the Children Crowd

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This time we had our popular children’s book writer Defne Ongun Muminoglu at our regular Marks & Spencer talks, which took place at the flagship store at Bagdat Street.

 

Defne read a couple of books from her fun and educating series “With Burcu and Berk” with great enthusiasm and captured the heart of the kids. With her warm and animated story telling she inspired the children for developing reading habits and explained them the importance of education. The children then explored their creativity with a small workshop.

This time we ended it in the sea!

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We ended the summer with our first Asics Cesme Weekend.

 

ASICS Cesme Weekend was the first race ever ended in the sea and already got its place in the racing events.

Second year in a row in Verona!

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We have traveled once again with a group of 30 media and artist celebrities to participate at the Intimissimi’s special concept evening, which combines Opera on Ice with Fashion.

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The event took place at the symbolic historical Arena di Verona. Combination of opera and ice skating was breathtaking. Highlight of the evening was the additions of famous designer Patricia Field, costume  designer of Devil Wears Prada and Sex and the City,  to the Fall/Winter collection.

ELLE Weekend got fit with“fitintime”

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9th Annual Elle Weekend guests trained with the fitintime trainers for the long weekend and returned home fit than ever.


First day fit intime master trainer Mehmet Çetin challenged the guests with “bootcamp Mix”.


Second day it was fitintime’s yoga master-trainer Orkun Kargöz’s turn with “Hatha Yoga”.


Third day, Saturday evening, the guests excercised Cardio, Martial Arts and Dance with Mehmet Çetin and Melis Gözde Özel.


And the final day they ended the program with “Meditation” with Orkun Kargöz. Elle Weekend Guests were very happy with this active weekend.

“My Performance Is My  Style”Celebrities Met At 
Lucca, Bebek

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World leader performance footwear brand ASICS and BAPS (Body Arts Pilates Studio) organized a “Welcome Summer” party at Lucca Bar, Bebek.

 

Among the guests attending ASICS's “My Performance is My Style Welcome Summer” party were Berrak Tuzunatac, Hatice Aslan, Nil Karaibrahimgil, Yonca Tokbas, Niyazi Erdogan and many other famous names from fashion and art world.

With The “Calzedonia Pool Party”, Celebrities Said Hello To Summer!

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Calzedonia unveiled its 2015 summer swimsuit and bikini collection with a pool party accompanied by a mini fashion show.


Celebrities came together at the pool party organized by Italian swimsuit and bikini brand Calzedonia. Fashion editor and stylist Mert Aslan provided us with style tips regarding this summer’s beach trends.


Among the guests attending Calzedonia's party were Burcu Esmersoy, Merve BoluÄŸur, Atiye, Duygu Akdeniz, Neslihan Atagül, Pınar Tezcan, Selma Çilek, Meriç Küçük, Pelin Dündar, Güray Gürsel and many others.

Marathoners Forced Their Limits with ASICS

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We were in Ä°znik for Turkey’s biggest ultra-marathon.
This year, master marathoners from all around the world competed at the Ä°znik Ultra Marathon sponsored by ASICS.
 
ASICS Team Turkey members which also includes Yonca TokbaÅŸ, went head to head with ASICS Team France. After the Marathon they gathered around Ä°znik Lake and got some rest.

Calzedonia Fashion Show 2015

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On April 15, we were in Verona for traditionalistic Calzedonia Fashion Show.

 

Every single year Calzedoniahas surprised us and this year they turned the catwalk into a magical jungle.

 

Calzedonia presented #CLZ 2015 beachwear collection with a wonderful showand choreography and also made a strong impression especially with model selection.

Performance Meets Style

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We have celebrated our most exciting and passionate project - ASICS and Niyazi Erdogan - with a party at The Vault Karakoy.

Many renowned fashion and art celebrities joined us to celebrate the ASICS spring/summer collection, including Niyazi Erdogan’s 16 piece special capsule collection inspired by ASICS.

Ana Beatriz Barros x ELLE

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We hosted Brazilian top model and Intimissimi's new face Ana Beatriz Barros for ELLE Turkey’s August cover shooting.

 

As the fabulous Intimissimi collection, Ana Beatriz’s positive energy and professionalism joined forces, the shooting fit into a very efficient one-day event.

 

Banana Republic

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Did you say fitting 2 events in a day?

 

As our beautiful, multi tasking model Berrak Tüzünataç beamed from @ ParkBravo to Swissotel once the clocks hit 12 noon, we started to work on the infamous Banana Republic FW14 launching event.

 

Once the Banana Republic launch event was over at Swissotel Living Terrace, we have crowned our hardwork with a group selfie.

IOIOP Buz Hiç Bu Kadar AteÅŸli Olmamıştı

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On September 20, 2014, we went to Verona with a delegation of 25 reporters to witness the beauty and the heat of the Intimissimi on Ice Opera Pop.

 

With an audience from more than 30 countries, Intimissimi on Ice Opera Pop, was just an incredible show.

 

Was tiring but definitely worth it. Its impact is still on.

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